Resume

Multifaceted Real Estate Marketing Support Strategist who leverages technical expertise to provide exceptional agent support and improve workflow. Experience includes introducing cloud applications and tools that make data capture and collaboration painless.

Known for creating and implementing marketing strategies that marry traditional, Internet and social media marketing and training that expands team members’ capabilities and instructing users on system utilization/improvement.

Accomplishments

  • Collaborated with team to rethink, upgrade and streamline materials for efficient and effective agent on-boarding.
  • Coached the Marketing Coordinator in redefining workflow and products to increase efficiency and profitability.
  • Masterminded a collaborative Internet marketing campaign that enhanced the commercial real estate departments marketing strategy and augmented lead generation by 20% using direct marketing, social media and analytic
  • Developed, redesigned, and supported the  Century 21 Worden & Green Website cutting costs by 30%, streamlining administrative tasks, increasing functionality and market reach.

Experience

 CDWebb – On-Demand Real Estate Support Solutions, Hillsborough, NJ

Marketing, social media, website, software training, coaching and support                                                   2002 – Present

Formally CDWEBB Design Services

  • Create, implement, enhance and support traditional, Internet and social media marketing campaigns for small business, real estate agents and brokers.
  • Coach and mentor business owners in start-up and established businesses in the creation and reimagining of marketing, processes and workflow to streamline and increase profitability.
  • Rejuvenate, create and design websites, blogs, multimedia content and Internet marketing programs that cut costs, streamline administrative tasks, increase functionality and enhance market penetration.

Weichert Realtors, Princeton, NJ

Processing Manager                                                                                                                                                         2012 – 2014 

  • Reorganized the processing office workflow, systems and cloud resources.
  • Coached the Marketing Coordinator in redefining workflow and products to increase efficiency and profitability.
  • Designed and managed cloud applications that provided painless and accurate data capture and reporting.
  • Collaborated with management to rethink and upgrade systems and materials to streamline effective agent on-boarding.            

Century 21 Worden & Green, Hillsborough, NJ

Marketing/Administration – Commercial Real Estate Division                                                                             2008 – 2011

  • Reduced website costs by 30% with a smart new redesign that added lead capture, content management, and agent resources and streamlined the administrative workflow of two office
  • Designed and maintained company website, Facebook® page, commercial single property and syndicated website
  • Created and produced professional marketing materials, supported internet and direct mail marketing of a two office portfolio of commercial real estate transactions.
  • Increased commercial real estate leads using listing syndication that posted to classified sites and social media.

 RE/MAX Masters, Hillsborough, NJ

Technical Support and Marketing Administration                                                                                            2002 – 2008 

  • Implemented policies, procedures, and marketing tools that increased the financial health of the brokerage.
  • Designed, customized and managed content for company and agent multimedia presentations, virtual tours, video, Web sites, blogs, Internet marketing, email and direct mail campai
  • Reorganized and computerized the back office installing and customizing Quick Books®.

Education

Raritan Valley Community College, Certificate Technical/Software Support                     2012

Somerset County Technical Institute, Certificate Multimedia Design                                    2002